First Look: Experimenting with National Author Events

I’ll be writing more about this later, but I wanted to give an early preview of a new FSG project. For the paperback release of the bestselling Justice: What’s the Right Thing to Do?, my boss and I brainstormed different ways we could share Michael Sandel’s easy rapport with audiences outside of the traditional author tour. I personally love his book and try to impress it upon everyone. Just watch a couple minutes of this and you’ll be converted:

We partnered with Broadnet for a one-time, national Teleforum: a mix of free Harvard lecture and a national call-in show, with questions from the audience and live polling. They had great success with Obama events during the 08 campaign, pulling in over a million callers at a time. (If it’s good enough for Axelrod and Plouffe, it’s good enough for me.)

Basically, everything is done over the phone. You don’t have to be tied to a computer to participate – it’s not a webinar. It’s definitely an experiment for us. I’m hoping the event will prove attractive to people geographically remote from the typical tour stops, and those who just want some free mental stimulation.

The full details

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