I’ll be writing more about this later, but I wanted to give an early preview of a new FSG project. For the paperback release of the bestselling Justice: What’s the Right Thing to Do?, my boss and I brainstormed different ways we could share Michael Sandel’s easy rapport with audiences outside of the traditional author tour. I personally love his book and try to impress it upon everyone. Just watch a couple minutes of this and you’ll be converted:
We partnered with Broadnet for a one-time, national Teleforum: a mix of free Harvard lecture and a national call-in show, with questions from the audience and live polling. They had great success with Obama events during the 08 campaign, pulling in over a million callers at a time. (If it’s good enough for Axelrod and Plouffe, it’s good enough for me.)
Basically, everything is done over the phone. You don’t have to be tied to a computer to participate – it’s not a webinar. It’s definitely an experiment for us. I’m hoping the event will prove attractive to people geographically remote from the typical tour stops, and those who just want some free mental stimulation.