I agree 100% with Steve Rosenbaum’s article “Content Is No Longer King: Curation Is King,” especially in relation to the publishing industry. As the noise of the internet increases and becomes ever denser, the most valuable skill will be curatorial. Can you read 100 items and hold up the 1 worth sharing with others? Can you polish rough-hewn content into truly memorable prose? This is what a good book editor does every day.
I’m working on a project for FSG which tests this assumption. There’s real value to be had in increasing the editorial department’s transparency online and providing opportunity for direct communication between readers and our editors.
This isn’t branding, or getting editors on Twitter. (Some of them don’t need my help: see Gena Hamshaw.) What I’m aiming for is an online space in permanent beta, with the kind of features one used to see in print magazines delivered with the alacrity and iterative approach online publishing allows.
I’m being vague, I know. Details to come.