Adaptive Blue’s Get Glue initiative is the kind of exciting tech development you hope people in publishing pay attention to. There are echoes of Shiv Singh’s keynote at Digital Book World: find the influencers, start a relationship, reward them for directing their followers to your content. I’m happy that FSG is participating in the opening salvo (Michelle Huneven’s NBCC Award Finalist Blame is among the giveaways). I can’t wait to see how it all shakes out in the coming months.
Full disclosure: my friend Ami was a colleague of mine before working for Adaptive Blue. And she owes me $8.