Located in the heart of Soho, acting as a cultural anchor amidst all the hip restaurants and fashion shops: McNally Jackson. Has your favorite bookstore been featured among the world’s top retailers by Monocle? Mine has.
A great independent bookstore should be able to expertly curate the massive amount of books released each season and present them with a knowledgeable staff. Whether you’re a first timer or a veteran, this place exudes charm. I’ve gone in for a postcard before and left with $50 worth of books. I can’t resist. If you add their cafe space and a robust calendar of author events, you’ll get the perfect bookshop.
But as we’ve seen by the numerous chain and independent bookstore closings in the last few years (just in Manhattan), clearly you need something more. And this is where McNally Jackson shines: they’ve created an organic presence online that feels just as cozy as their store. Check out their site or their winning Twitter feed. They could even go a step further: audio podcasts of their author events? Website e-commerce?
The last time I stopped in, it was to purchase the excellent Best Technology Writing 2009 and to attend their Dan Graham event. The crowd was diverse and attentive, the view of Prince St. enjoyably voyeuristic, and the evening, in all, one of those I moved to New York to experience.
Oh, and if you’re there and Steve C.’s working, ask him for recommendations. He’ll set you up nicely.
Related: Bookstore Buys: St. Mark’s Bookshop