Alain de Botton and Monocle, Publishing Pioneers?

Alain de Botton’s new book The Pleasures and Sorrows of Work jumped to my to-read pile after watching his video interview with Monocle magazine’s Tyler Brûlé. I’ve been a fan of the magazine since their inception, and Brûlé’s experiments with branding and commercial partnerships seem to point toward a new way forward in these uncertain times in print media.

Their most recent project is a curated book collection, starting with de Botton’s book. As you can see, it’s in a specially packaged, limited-edition release, priced accordingly. It also includes a special DVD, probably that same video interview from their podcast. (Repurposed marketing assets! But of course!)

I’m sure there are other projects like this out there in adult trade; this is just the first I’ve seen. Seeing as how I’m almost the ideal audience for this one, kudos all around. I would be the ideal audience if I had enough money for a £60 book right now.

There are numerous possibilities stateside. A limited edition of Clay Shirky’s Here Comes Everybody by Wired magazine, with specially produced graphics and commentary? Pitchfork Media versions of Continuum’s 33 1/3 series, bundled with 7″ vinyl singles?

What are some others?

add to : add to furl : Digg it : Stumble It! : seed the vine : : : TailRank : post to facebook


Leave a comment

Filed under industry, writing

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s