A Social Media Stroke of Genius

Squarespace is giving away an iPhone per day for 30 days via use of the hashtag #squarespace on Twitter. Well, to be accurate, they’re giving away a $199 Apple gift card. To be entered to win, all you need to do is use the hashtag –  you don’t need to follow their Twitter feed, or say why you deserve the prize. You can simply write the hashtag in your tweet and be entered. Plus, you can enter as many times as you like. What’s the effect of this quite pedestrian-sounding contest?

They’re the top trending topic on Twitter. Sure, it’s unqualified traffic, but that’s millions of eyeballs for a $6,000 investment.

Squarespace Search on TwitterSquarespace Hashtag Results

add to del.icio.us : add to furl : Digg it : Stumble It! : seed the vine : : : TailRank : post to facebook

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1 Comment

Filed under socialmedia

One response to “A Social Media Stroke of Genius

  1. I don’t think so. Not worth a penny to me. I’m not into manipulating like that. I met with an author yesterday (who shall go unnamed here but is not Harper of any imprint) who manipulated the pre-sales of his book — so that he ranked very high the first week out. Week #2 on sale — he was not even in the top 50 at the major chains. I’d rather not be #1 if it’s not real. I’d rather build and reach because I’m fabulous and not manipulative.

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