Squarespace is giving away an iPhone per day for 30 days via use of the hashtag #squarespace on Twitter. Well, to be accurate, they’re giving away a $199 Apple gift card. To be entered to win, all you need to do is use the hashtag – you don’t need to follow their Twitter feed, or say why you deserve the prize. You can simply write the hashtag in your tweet and be entered. Plus, you can enter as many times as you like. What’s the effect of this quite pedestrian-sounding contest?
They’re the top trending topic on Twitter. Sure, it’s unqualified traffic, but that’s millions of eyeballs for a $6,000 investment.