I’m a big fan of Sara Lloyd and the whole Pan Macmillan team at The Digitalist. And not just because they’re the UK side of my company, either.
Their Picador imprint recently received a big push for The Men Who Stare at Goats when it was chosen by Jonathan Ross (@wossy) for his #wossybookclub. If we ignore the difficulty of organizing posts around a lengthy hashtag (those 140 characters are valuable, you know), what we have is Twitter really driving sales for a title. I suppose 270K followers will do that.
Pan Mac’s team has used the opportunity to roll out their latest experiment: subscription-based content using ebooks. Read their full write up here. This is exactly the kind of exciting work I hope makes it stateside.
Related: If you haven’t read Sara Lloyd’s “A book publisher’s manifesto for the 21st century,” you owe it to yourself to do so.