As Futurama‘s Dr. Farnsworth would say, “Good news, everyone!” I’ve transitioned from Macmillan’s central online marketing department to working exclusively for Farrar, Straus and Giroux. I’m now the “Online Marketing Manager.” Why? A few reasons:
- Have you read FSG’s books? Yes? Then you understand. In 2010 alone we’re publishing work by Jonathan Franzen, Alex Ross, Nelson Mandela, and Jimmy Carter, in addition to a slew of debut writing. This is one aspect I truly value – too often other publishers’ online marketing efforts are directed solely at already established bestsellers or celebrities. I’m concerned with the new methods for building an author’s readership from scratch. Yes, it’s more of a challenge. I like challenges.
- Working on the corporate level for Macmillan has been valuable, especially the different ways our publishers approach their myriad audiences. It goes without saying that First Second is an entirely different beast than St. Martin’s Press or Macmillan Audio. I felt it was time to specialize, to work closely with authors and titles in a way I couldn’t before. And since I grew up reading FSG’s authors and greatly respect the people who work there, it was a natural fit. (At least, here’s hoping.)
- I’ve come up with a list of a dozen experiments for 2010, all in the service of navigating the changes in reader’s habits. These are not grand, expensive ideas. But they are easier to implement with a focused list and an equally focused team of editors and publicists.
- Destroyer’s “Farrar, Straus and Giroux (Sea of Tears).” How many other publishing houses do you know have such indie rock bona fides?
More to come, as these projects take shape. It’s going to be an awesome fucking year.