This post is for the Mad Men fans. For the rest of you, it won’t make much sense.
Sunday’s episode has received universal acclaim, and rightly so. The thrilling season finale concluded perfectly, with the newly minted Sterling Cooper Draper Price setting up shop in a hotel suite. I actually cheered when Don said, “Who the hell is in charge, a bunch of accountants trying to turn a dollar into a dollar ten? I want to work. I want to build something of my own.”
Since advertising in the 1960s is a fitting parallel with publishing in the aught-years, I thought I’d bring up the question: who’s the SCDP of the book world? The new outfit with an intriguing mix of old and new talent?
Is it Jane Friedman’s Open Road Media? Bob Stein’s Institute for the Future of the Book? Bob Miller’s HarperStudio? Quirk Books? Or one of the traditional publishers making a deft transition into the new age?
I don’t have a firm opinion, surprisingly enough. Some of the majors will prevail, some will fall, and one or two new shops will chart some serious growth.
What do you think?